We're on a mission to
Make NZ Sizzle
Sizzle is the ultimate discovery platform for food and beverage enthusiasts. We're building the window into Aotearoa's most exciting FMCG brands.
Discovery Focused
We believe the best products often stay hidden. Our mission is to shine a light on the innovators and artisans defining the future of Kiwi pantries.
Community Driven
Collections and sharing are at our core. Sizzle is built for those who love to share their latest finds and discover what others are obsessing over.
Future of CPG
By bridging the gap between brands and enthusiasts, we're creating a more connected, transparent, and exciting FMCG ecosystem.
The Story of Sizzle
Sizzle started as an experiment at CPG Labs. We saw a gap in how New Zealanders discover new food and beverage products. While there were plenty of reviews and recipes, there wasn't a dedicated space to simply explore the vibrant landscape of local FMCG brands.
We built Sizzle to be that space. A place where discovery is effortless, visually engaging, and highly personal. Whether you're looking for the next big craft soda, a revolutionary plant-based snack, or just some inspiration for your next shop, Sizzle is here to help you find it.
"Aotearoa's product landscape is exploding with creativity. We're just here to hand you the binoculars."
— The Sizzle Team
What We Offer
Endless Discovery
Our curated feed brings you the latest and greatest from across the NZ product landscape.
Personal Collections
Save your favorites, organize by mood or category, and build your ultimate "to-try" list.
Brand Connections
Discover the stories behind the brands you love and find out where to get them.